HIGHTOP’s 100,000 Bird Layer EPC Project: Empowering a New Customer to Scale Up Poultry Farming
Project Background and Customer Needs
Amidst the booming aquaculture industry in Southeast Asia, the Philippines, a populous nation, has seen a steady rise in demand for eggs. In early 2024, HIGHTOP Poultry Equipment welcomed a special client – Mr. Santos (pseudonym) from the Philippines. Unlike a traditional large-scale farming group, he was a novice layer farmer transitioning from the pig farming sector.
Mr. Santos’s core needs were very clear:
1. Starting from Scratch with Zero Experience:
As a beginner in layer farming, he needed an easy-to-operate and manage farming system to reduce initial operational risks.
2. Phased Expansion Plan:
He did not want to make a large one-time investment but planned to start small, gain experience, and then gradually expand the farming scale.
3.Seeking a Reliable Partner:
He needed a “turnkey” EPC (Engineering, Procurement, Construction) partner who could provide comprehensive support, including planning, construction, installation, training, and after-sales service, rather than just an equipment supplier.
With its rich experience in over 5,000 projects across more than 60 countries worldwide and its customer-centric service philosophy, HIGHTOP precisely matched Mr. Santos’s needs. Our automated layer chicken equipment, with its high cost-effectiveness, stable quality, and comprehensive after-sales service system, became his first choice.
Establishing Cooperation and Building Trust
Mr. Santos first learned about HIGHTOP through a long-term partner who supplied ready-to-lay pullets. During the initial communication, HIGHTOP’s sales team fully understood Mr. Santos’s concerns as a novice. Instead of rushing to promote a large project, we tailored an EPC solution starting with 18,000 birds based on his actual situation and “small steps, quick wins” strategy. We explained in detail the functions and operation procedures of each piece of equipment and promised to provide full technical support and training. This patient, professional, and truly customer-oriented approach convinced Mr. Santos to finally join hands with HIGHTOP to start his layer farming business.
Project Implementation and Professional Services
Length of house(m)：85
Width of house(m)：10
Height of house(m)：3.5
Cage size: 1.2L*0.625W*0.70 H(m)* 2nest
Average area/bird：469sq.cm/bird
Total chicken quantity: 18144
Total power: 30KW
Click to view detailed cage specifications.
Phase 1: 2024, Completion of the First 18,000-Bird House
In 2024, HIGHTOP delivered and installed the first fully automated stacked layer house with a capacity of 18,000 birds for Mr. Santos’s first farm. Considering he was a novice, we specifically selected equipment configurations with user-friendly interfaces and high automation to minimize manual intervention and management difficulties.
Professional Installation Team: HIGHTOP has an experienced local installation team in the Philippines. They are not only highly skilled and familiar with local construction norms but also extremely efficient, ensuring the project was completed on time and with high quality. Professional installation laid a solid foundation for the stable operation of the equipment in the subsequent period.
Chinese Engineers’ “Escort”: Before each batch of chickens is placed in the house, HIGHTOP dispatches senior Chinese engineers to the site to conduct a comprehensive inspection and commissioning of the entire farming system. The engineers provide targeted improvement suggestions based on local climatic conditions, the actual situation of the chicken house, and the operational level of Mr. Santos’s team, and patiently answer all questions they encounter during the preliminary preparation. This “pre-placement inspection” service made Mr. Santos’s team feel reassured.
Phase 2: 2025, Increased Confidence and Expansion of 4 More Houses
After one year of operation, HIGHTOP’s equipment and services won high recognition from Mr. Santos’s team. The chicken houses operated stably, and the egg production rate performed excellently, far exceeding their expectations. More importantly, through this year of practice, Mr. Santos and his team have mastered the core technologies and management processes of layer farming, greatly increasing their confidence.
In 2025, based on the successful experience of the first phase and an optimistic judgment on the market prospects, Mr. Santos decided to expand the scale and placed an additional order for 4 more chicken houses (2 house is 18,000 each and 2 houses is 24,000 birds each) from HIGHTOP at one time. So far, the total farming scale has reached 100,000 birds, making it a modern layer farm of considerable scale in the local area.
Length of house(m)：85
Width of house(m)：10
Height of house(m)：4
Cage size: 1.2L*0.625W*0.70 H(m)* 2nest
Average area/bird：469sq.cm/bird
Total chicken quantity: 24192
Total power: 44KW
HIGHTOP efficiently completed the expansion project again. We not only replicated the successful model of the first phase but also made minor adjustments to the design and equipment configuration of the new chicken houses based on the subtle optimization needs put forward by the customer during operation, further improving farming efficiency and convenience.
Core Reasons Behind the Repeat Purchase: Deep Binding of Trust and Value
Mr. Santos’s rapid repeat purchase from 20,000 to 100,000 birds was not accidental but an inevitable result of HIGHTOP’s comprehensive value output.
1. Professional and Efficient Localized Installation: HIGHTOP’s installation team in the Philippines, with their professionalism and high efficiency, ensured the smooth implementation of the project, allowing the customer to worry-free about the construction phase.
2. Continuous Technical Support and Care: The inspection by Chinese engineers before each batch of chickens is placed is not only a technical guarantee but also a manifestation of HIGHTOP’s long-term commitment to customers, making customers feel “valued”.
3. Brand Strength Display in Market Activities: HIGHTOP participates in at least two important agricultural exhibitions in the Philippines every year, and the booth scale is expanding year by year. This not only allows Mr. Santos to communicate with us face-to-face at the exhibitions but also lets him intuitively see HIGHTOP’s continuous investment and increasing brand strength in the Philippine market, further consolidating his confidence in cooperation.
4. Rapidly Responsive After-Sales Service: In daily operations, no matter what technical problems are encountered, HIGHTOP’s after-sales team can respond quickly and provide solutions in a timely manner, minimizing customer losses.
5. Sufficient Spare Parts Supply: When delivering the project, HIGHTOP provides sufficient spare parts inventory for vulnerable parts according to the equipment list and promises a fast spare parts reissue service. This greatly reduces equipment downtime caused by component problems and ensures the continuous and stable operation of the farm.
6. Excellent Product Performance and Customer Feedback: The stable operation performance of HIGHTOP equipment and the high egg production rate (e.g., over 97% peak egg production rate) are the most direct driving forces for customer repeat purchases. Positive customer feedback is our best reputation.
7. Solution Provider Beyond Equipment: HIGHTOP is not just selling equipment but providing customers with a one-stop solution from farm planning, equipment selection, installation and commissioning to operation management. We always stand from the customer’s perspective and make suggestions for their long-term development.
8. Emotional Connection from Business Partners to “Family”: The HIGHTOP team has established a deep friendship with Mr. Santos and his family. We not only cooperate closely at work but also get along like friends and family in life, eating together and visiting his mother and family. This emotional connection beyond business is the most solid foundation for the cooperative relationship.
Customer Feedback and Project Results
Mr. Santos highly praised the cooperation with HIGHTOP: “Choosing HIGHTOP was one of the most correct decisions I have ever made. As a novice, their patient guidance and professional support saved me a lot of detours. The equipment is very reliable, and the egg production rate is high, which has given me a quick return on investment. More importantly, they are not just my suppliers, but also my trusted friends and family. I am full of confidence in our future cooperation and plan to continue expanding the scale in the near future, and my first choice will still be HIGHTOP.”
Up to now, Mr. Santos’s 100,000-bird layer farm is operating well, with stable egg production and positive market feedback. HIGHTOP’s EPC solution has not only helped him successfully transform from a trader to a farming entrepreneur but also assisted him in gaining a firm foothold in the Philippine layer farming industry and laid a solid foundation for future sustainable development.
Conclusion
The success of HIGHTOP’s 100,000-bird layer EPC project in the Philippines is a vivid practice of the “customer-centric” philosophy. By deeply understanding customer needs, providing customized solutions, and supplemented by professional, efficient, and thoughtful full-process services, HIGHTOP has not only won customer orders but also gained customer trust and long-term cooperation. We believe that as long as we always adhere to creating value for customers, we will surely go further and more steadily in the global layer farming equipment market. If you also have similar layer farming project needs, HIGHTOP looks forward to becoming your most reliable partner.
